Step 1, the pitch. You have a pitcher, he makes an comment, preferably one that is modded up, that leaves himself open to a funny insult.
Step 2, the hit. The hitter takes this pitch and swings away, aiming for the rafters. He usually insults the parent post with a standard geek stereotype or a play on words, usually both.
now this happens all the time, I'm curious if people plan it though, just to get modded up.