Comment Re:Hollywood Accounting needs to be banned,prosecu (Score 4, Informative) 103
Once they sell the movie rights, they lose the tax write-off and owe taxes on it once again (but on the $50 million sale price, not the $30 million write-off amount).
$50 + $10 million is what Ketchup put in (they spent the marketing, not WB). They are getting roughly half of ticket proceeds (WB gets nothing). So to make back $60 million, they need $120 million in total sales.