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Makes me wonder where this will lead for my favorite genre shows which by their very nature have a higher DVR component and have seen declining viewership using the older methodology (BSG, SG-1, etc).""Among things the report revealed is that many DVR viewers do not fast-forward through ads. The viewer total for broadcast network ads goes up 32% when DVR watchers within three days are included, according to Nielsen.
For some prime-time shows, it means that DVR viewing, long seen as a threat to advertising, could even bring higher ad prices. NBC's The Office, for example, had a "live-plus-three" Nielsen commercial rating of 3.36 — higher than the 3.11 it got for the week of May 6 under the traditional Nielsen program rating system."
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Carson said MIT's teachers collect what they have created for their courses and make it available over the Web. Many online learners purchase text books for the courses they are monitoring and a recent MIT-Amazon link showed that about 2,000 text books were ordered by independent learners, demonstrating just how serious the learners are.
"Video and audio files are very popular," said Carson. "There are 21 courses with full video available." Typically, independent learners view videos with streaming media players and replay them on PCs, MP3s, or iPods."