Want to read Slashdot from your mobile device? Point it at m.slashdot.org and keep reading!

 



Forgot your password?
typodupeerror

Slashdot videos: Now with more Slashdot!

  • View

  • Discuss

  • Share

We've improved Slashdot's video section; now you can view our video interviews, product close-ups and site visits with all the usual Slashdot options to comment, share, etc. No more walled garden! It's a work in progress -- we hope you'll check it out (Learn more about the recent updates).

×
Television

+ - DVR viewers push ad ratings up->

Submitted by
Anonymous Coward
Anonymous Coward writes "Looks like DVR's and timeshifting have done what many people have said it would do: increase viewers!

"Among things the report revealed is that many DVR viewers do not fast-forward through ads. The viewer total for broadcast network ads goes up 32% when DVR watchers within three days are included, according to Nielsen.

For some prime-time shows, it means that DVR viewing, long seen as a threat to advertising, could even bring higher ad prices. NBC's The Office, for example, had a "live-plus-three" Nielsen commercial rating of 3.36 — higher than the 3.11 it got for the week of May 6 under the traditional Nielsen program rating system."
Makes me wonder where this will lead for my favorite genre shows which by their very nature have a higher DVR component and have seen declining viewership using the older methodology (BSG, SG-1, etc)."

Link to Original Source

"Well, if you can't believe what you read in a comic book, what *can* you believe?!" -- Bullwinkle J. Moose

Working...