An anonymous reader writes
"After ten months of negotiations (read: pestering), Apple has agreed to sell downloads of the 'indie' snowboarding film, That, through the company's iTunes video download store. This is the first time that Apple has accepted content that doesn't come from an established or major distributor; essentially cutting out the 'middleman', so that a small video producer can sell their content directly through iTunes. So does this mean that iTunes is ready to embrace the long tail, and help small independent filmmakers monetize their content?"
