I've been building and flying my own quadcopters and tricopters for a few years now which gives me a slightly different perspective to most. There have been some impressive advancements in consumer, hobby and professional level "drones" in the last few years. Barriers to entry have larger disappeared so that it is now possible to purchase an all in one, ready to fly, package and all that is required to get flying is to charge the batteries. Unfortunately, this also means that their are an increasing number of people that a flying with no understanding of the rules, laws or safely precautions that apply to their new toys. There are amusing stories of people destroying their new toy on the first flight, with amusing videos online to show their silly mistakes, but there is also a dark side to this.
Most of the negative news stories about personal drones in the mainstream media relate to these uneducated new users flying in places where they are not legally allowed, often for very good reasons, such as, over crowds, near airports or busy cities. People that have been in the hobby for a while, and fly responsibly, are terrified that these idiots are going to have our hobby outlawed.
Education in the rules, safety and a basic technical understanding of the equipment is very important. The air space regulator in Australia, CASA, provide a simple brochure to outline the most important legal limitations for new users. The simple dot point style doesn't give all the details but is better than nothing and it is short enough so that people might actually read it. It doesn't address other safety issues or the technical limitations of the equipment.
Those spinning propellers can cause serious injury, particularly if you are unlucky enough stick a finger in there. Many of us in the hobby have had minor cuts during the setup of our gear but some have serious injuries that require stitches and approach amputation. I'm referring to adults here - a child could easily lose a finger in some of these boxed packages. Why use this as an example? Seeing the idiot explaining the airdog shit suggest catching a quadcopter with spinning props does allow for exactly this issue. It is possible the best example of the worst drone product ever to be created.