Ebooks will not be able to beat out paper books until prices come down. People are cheap and don't want to spend more for an eBook than the mass market paperback version. Drop eBook prices and watch them take off.
itwbennett writes "If Larry Page and Sergey Brin had stuck with the first name for their search engine, we'd be 'BackRubbing' instead of Googling. But the fun doesn't stop there. The unforgettable Go Daddy was first saddled with the eminently Seussian moniker 'Jomax Technologies.' And as for Yahoo!... its original name just rolled off the tongue: 'Jerry and David's Guide to the World Wide Web.'"