Could you clarify a little what is currently happening? Based on some of the comments it seems that everyone has a different idea of what is CURRENTLY going on:
-The take I have is that you're saying that for now you've just been asked to EXPLORE POSSIBILITIES (ie, it's free unfestered access for now).
-I'm also a little confused regarding the court order blockages at the request of various copyright holders. Can you give examples of what is being done, how, why, when...? (refrain from giving names to protect the guil^H^H^H^Hinnocent copyright holders for fear of backlash).
-You indicate aprox 15k apartments across America. How are you giving access? Are these large residential complexes with a centralized large "pipe" to the 'net at each location and you have some sort of equivalent to a corporate campus-type distribution network? Do you have regular residential-grade ADSL modem things and they are individual apartments? A mixture of each? Can you give some insight?
As for the "lets charge the commercial service providers to access our network", it's very much the same argument that the larger ISPs want to use to justify elimination of net-neutrality, and giving better/speedier access to those providers that pay. From a PERSONAL view, I can't see why an ISP shouldn't have the RIGHT to decide which services it throttles or which it prioritizes, however I DO see it as an opportunity for ISP's to differentiate themselves from others "hey, come to us, we will make sure you have equal access to everything as opposed to ISP-non-neutral which makes it succky-slow for you to access google-youtube".
Those ISP's wanting to throttle/speed up depending who pays them more are (in my view) shooting themselves in the foot if they actually do it. It would only really work if they ALL do it, but if it's ALL of them, then they could be collectively accused of collusion or market-fixing...
Even if your management "says" that they are trying to get some money for it because they are providing it for free, they currently are NOT. If they are charging a fixed price which includes rent, taxes, water, electricity, laundry-room facilities, pool, library, parking-lot etc.... then the rent is paying for the total of all of those services. Internet access is a small part of that, but it IS a part. Management should figure out what their cost is and factor that into their calculations. Trying to sell access to your students for internet service providers wouldn't get big bucks in any case... You may get a bigger chunk trying to sell (for junk snail-mail advertising) the whole list/address of students updated on a regular basis (more bang for your buck!) than actually having to implement the limitations that you seem to imply (hard to do a complete BLOCKAGE of places like amazon -as you say- without suffering severe backlash, and clients either getting alternative providers, or converting your service in irrelevant).