Concur. Three is the best performing network in London, though far from perfect. However I was on Voodoofone before and it was truly woeful for data.

Which means four men is going to mess with the aerodynamics as well, with two strapped to the roof!

I thought the same, then reminded myself of the transport system here.

This is by far the most obvious way to deal with the problem to me too, and allows conventional law (copyright for images, trademark for names, etc) to resolve copycat developers.

2. ???

5. Profit!