Seriously, the past couple years it has reached the point where I'm questioning if half the things I'm reading online are even genuine, or just shilled marketing from some PR team to push an agenda or product.
Half? Wow, you're optimistic.
I see FAR too many things which are basically written as press releases, passed off in the media as an article, and which has a tiny little footnote indicating it's a press release.
Print media does this this too. They'll put it as a "special feature" or some other crap, and you have to look really close to realize it's really a multi-page ad posing as an in depth series of articles.
I have long since developed a strong distrust of the source of information, because it seems like increasingly "articles" and "science reporting" and "reviews" is code for "written by PR shills and other paid entities whose job it is to conceal who pays for producing this".
I can't even count how many "science articles" you see which if you follow who the "Institute for Corporate Factoids" really is (no, I made that up) will be an industry-paid for entity whose mandate it is to produce papers saying how awesome industry-X is doing.
We have definitely been inundated with so much crap, lies, and propaganda that it is difficult to tell what's honest anymore. So assume they're all lying assholes, and save yourself the time.