Apple doesn't design attractive platforms for developers for entertainment, or because they love changing the world. They do it to increase shareholder value. Being perceived, by its customers, as qualitatively superior to Android and Windows, is a means to the end of increasing shareholder value.
AAPL is at a record high, up 99% since he took over. NASDAQ is up 93%, S&P500 up 77%. He's beating the market with the world's largest market cap. This is extraordinarily difficult.
I'll give him an A-, because GOOG is beating AAPL, up 137% in the same time period - and while there is a lot of difference between the two businesses, they seem to be the closest competitor. He's beating Samsung (83%), MSFT (87%), and HPQ (56%).
What we could see happen is that users abandon the service to connect to real people, and only use it to connect to brands, because the brands are demanding it. Over time (several more years) the brands will likely deprioritize their presence on the network, because people don't engage with them the way they used to. Go watch a commercial break on TV right now, I bet that one of the ads uses facebook.com/brandname as their website address. How insane is that? Snickers uses facebook.com/snickers instead of Snickers.com! Why would you do this? Facebook limits the opportunities that brands have to engage, and yet brands have played right into it, because the network is so powerful.
I do believe Facebook will live on as a way to authenticate and connect with other websites. It's a useful way to verify someone's real name, their social connections, and that they are a "good actor." See: many dating websites.
iPad and iPhone ads are actually pretty good about showing you in succinct ways what you can do with the product.
They were solely focused on use cases, until these series of ads came out. Our signature. I find these ads ridiculously pretentious. Apple has earned that right to be pretentious, but I do wish they went back to their old style of showing the product doing something cool.
I think the ads are quite effective, but I still don't know anyone who has a Surface.
You lost your credibility in the second line:
Perhaps the decade long dearth of any good television is nearing its end!
In chronological order, an abbreviated list:
- Curb Your Enthusiasm (2000)
- The Shield (2002)
- The Wire (2002)
- Arrested Development (2003)
- Deadwood (2004)
- Battlestar Galactica (2004)
- It's Always Sunny in Philadelphia (2005)
- Lost (2006)
- 30 Rock (2006)
- Friday Night Lights (2006)
- Dexter (2006)
- Big Love (2006)
- Mad Men (2007)
- Breaking Bad (2008)
- Parks and Recreation (2009)
- Party Down (2009)
- Community (2009)
- Louie (2010)
- Downton Abbey (2010)
- Homeland (2011)
Yeah, it's been a pretty crappy decade. (Any show listed before 2003 had a significant number of episodes in 2003 and beyond.) There are a lot of people out there that feel that this is the new golden age of television.
Come on. It's different, but it's not impossible to use, not by a long stretch.