The BBC looking for ways to generate income now the Licence Fee is on the way out? For those not in the UK, if you watch live tv (either BBC or other), you have to (by law) buy an annual TV licence (approx 140GBP a year) - from which a large chunk gets paid to the BBC as the national television programme provider, and provides a good amount of their income.
This model is clearly under threat with the need to watch live tv declining. I moved into a new house 6 years ago and decided to save money by stopping paying for a tv licence and just watching on catch-up via the BBC and other tv players for other stations, you don't need a licence for that (the crucial definition is you need one if you're watching a live transmission). I suspect there are many like me. Gone are the days 99% of the country would need a TV licence. With the numbers declining and the BBC's commanding position declining (gone are the 1970s when there were only 3 tv channels, and our government is in favour of breaking up or selling off government run services): I think the BBC is working out how it generates money in the future and trying out some different approaches.