We want to take our current content and all the stuff that matters to this community and deliver it on a site that still speaks to the interests and habits of our current audience, but that is, at the same time, more accessible and shareable by a wider audience.
I think the problem is that if you build an engine for a wider audience at the cost of the community, you'll be left with nothing. There are plenty of other "shiny" websites for the mass audience. The community that was built at Slashdot is the real value of the brand. If the parent company wants to build a website with a mass appeal, they should build one from scratch and spin Slashdot off into a separate company.