Comment full-size electric pickup (Score 4, Insightful) 52
"full-size electric pickup"
That's your problem. And you even admit it.
"the arrival of a cheaper midsize EV truck undermine the business case"
MOST PEOPLE DON'T WANT A "FULL-SIZED" FUCKING TRUCK. THEY'RE TOO GODDAMN BIG.
A friend of mine has one, and its been nice for a few very VERY niche things we've needed to haul, otherwise, the thing is a goddamn massive tank that is far too large to easily park in any tight parking lot. It is a total pain in the ass getting around town in the thing.
Back in my day, the F-150 was a small to mid-sized truck, not an overwhelming behemoth. Release a small sized and mid sized electric pickup. That's it. That's the business plan. YOU LITERALLY just admitted it. So just do it yourself !?