The flip side of that is that Canonical has been pretty clear that they're not building this for their existing users but rather to get new users on phones, tablets, phablets, convertibles, touchscreen laptops, TVs and whatnot other household devices. To trot out the old Henry Ford quote, if I asked my users what they'd wanted they'd say a faster horse. Well that's you, you want a better "classic" desktop the way it's been for the last 20 years or so but the users they have is 1% of a declining PC market that's being swarmed by other non-PC devices. That's why they won't listen when you complain that they're trying to put a steering wheel and pedals on your horse cart, they're trying to build a car and going back on that is clearly a step backwards compared to their goals.
Yes, he's trying to be Steve Jobs just like Google is, just like Microsoft is and when giants like that throw their weight around it's easy to get flung into irrelevance which is why the new business isn't exactly rolling in and the old business is cranky. Particularly now when Android has rolled in almost everywhere he wanted Ubuntu to be. He could just tuck his tail between his legs, admit defeat and say we'll be building a desktop of the geeks, by the geeks, for the geeks and that's that. Or at least aim the sights back to Microsoft, the old archenemy even though Ubuntu never managed to get very far there. But my impression is that he's too ambitious and stubborn to do that, besides "We're making this new Unity thing that no one wants and we'll force it on our users before its ready" sounds like GNOME 3, KDE 4 and a bunch of other projects so he fits right in.