Linux never did (yet) conquer the enterprise; instead they found interoperability by converging on Microsoft. Similarly, Internet standards bodies are increasingly irrelevant as most users flock to proprietary solutions, e.g. using Facebook instead of email to communicate with family and friends. And mobile computing (smartphones) never found mass adoption at all until it was packed into a managed walled garden, from which it shows little sign of wanting to escape.
We can't just wave this off with "it's all just bribery!" and leave it there.