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Comment: Re:Customer information sharing (Score 4, Informative) 526

by wmoyes (#26372469) Attached to: Blu-ray Update Sent To User Via Credit Card Records

My guess is that they (Best Buy) cross referenced the name they read from my credit card to one of the bulk mail lists they purchased for marketing purposes. The letter was addressed to me 'or current resident' and inside was information about how my player with this new firmware update could download Netflix movies. The update CD itself was for my specific model (BD-P2550).

The other possibility is that they cross-referenced my in store purchase via the card number to a previous on-line purchase from their web store (which would have included a shipping address). In either case, the mag stripe of my card (in an otherwise anonymous transaction) was used to make the connection, and four months later a package with a firmware update arrives at my house.

Privacy

+ - Blu-ray update CD mailed using bank card records 1

Submitted by wmoyes
wmoyes (215662) writes "Back in September I ran into a Best Buy store to buy a Samsung BD-P2550 Blu-ray player. I didn't give the clerk my name, telephone number, or address, just my debit card. The player has sat happily in my living room without ever being networked or registered. Today I was shocked to find a package waiting for me at home from Best Buy- inside was a firmware update CD for the player. I used to think Windows Update was scary, but Samsung's update service tracked me to my house using the mag stripe from my bank card. Has this happened to any other Blu-ray owners?"

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