Comment Re:The Slashdot title indicates... (Score 1) 249
Perhaps a new standard is called for?
It's => it is
Its' => belongs to whatever "it" is.
Since "it" is always a singular, no confusion with an apostrophe after a trailing "s" implying plural.
Might be more intuitive and easier for folk to remember.
English is, after all, one of the most 'plastic' languages on Earth.