There is one thing I really don't understand about Apple. From the first advertisements for the Apple ][, Apple was proud to call their PC line ""Personal Computer"s". Apple continued to be proud of their PC heritage, billing the Lisa as a reinvention of the "Personal Computer".
This continued until as recently as 2000, when Apple was quite happy to advertise the powerMac G5 as the World's fastest "Personal Computer" (at least until they were ordered to pull the ads for being "misleading".)
I can understand why Mac users use the term PC. It's because of a sense of being an outsider & the feeling of superiority the term gives the user (I use a mac, it's not a generic item like a "PC"). On the other hand, I think if Apple were the company it portrayed itself as being (great products, from an ethical, honest company), it wouldn't use the term PC (in opposition to mac), as well as the term "Personal Computer" (when it suits).
Ironically (in the Alanis sense), Apple's most blatantly incorrect usage (Mac Guy / PC Guy ads) has come after Apple's shift to a far more generic PC architecture, which makes it possible to run windows on a mac or os x on non-mac hardware (the 'standard' definition for a PC used to be 'a machine capable of running windows').
What does everyone else think? In this new era where it's possible to run OS X on a Dell, or windows on a Mac, is Apple being intellectually dishonest using the term "Personal Computer" when it suits them and PC disparagingly?