Common criminals have much more to gain from this idea than the NSA does.
It's embarrassing that people are only now beginning to pretend to care about communication security, thanks to NSA getting caught. (Have to say "pretend" because it's not like most people are really doing anything different. But at least they're talking about it. I guess that's something.)
But if we want to take all the threats that plaintext communications exposes us to (our own government, other governments, organized crime, insurance companies, nosey neighbors, political witchhunters, ad profilers, and yes: even the greatest enemy (our own fears, since even when you're not being watched, if you think you might be watched then you're still not free)) and put all that under the blanket label "NSA," that's fine. Just fucking fine.
It's bullshit, but it's ok. Whatever it takes to start going things right. If you wanna pretend the NSA is the threat that's ok because at least, they really are a threat. (Not sure they make the top-ten list, but hey, whatever.) Wear the label, NSA. Big Brother, be the proxy for all the little brothers. You'll do just fine, NSA.