I've never understood why we got stuck on this 'climate change' issue in the first place.
Smog/soot/crappy air is something everybody can see. Nobody is happy about dirty air, but the things that cause it are largely the same things that are blamed for causing the climate to change.
Frame the issue around the pollution and people will get behind it, because they can see it. It has an obvious and personal effect on them. Frame it around something that happens over decades, and that _may_ affect their grandchildren and you end up with a bunch of deniers and heel-diggers.