Googlers generally apply those words to how we serve our users.
Really? Like charging them for a service that you won't fix the bugs in? (base)
Really? Like forcing everyone to remove their copyright info from images so you can use those images to benefit competitors who pay you more (base, again)
Really? Like never adding the most basic, 1990s-old commonly used features to GMail?
Really? Like classing websites according to your anti-sex moralistic bullshit and then locking those people out of earning a living?
It appears to me that not only do you (Google, Google employees) not apply "those words", you have no bloody idea what they mean.
You can go back to making your money-driven search results now. Cuz, hey, THAT is "serving your users" (up on a platter, that is.)