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Why does this work? The IM is ONLY responsible for infrastructure and it's in their interest to fulfill the market need for more capacity if such a demand exists. Thus it's in their interest to EXPAND coverage and infrastructure because that's how they make money. They're a regulated monopoly.
In the US...
The monopolies (AT&T, Comcast, Verizon) are responsible for both expanding infrastructure AND selling access to end-users. This means that it's in their interest to sell as much end-user service as they can, using the least amount of investment possible. It's not in their interest to expand capacity, unless someone kicks them in the ass because of a lack of capacity.
NB. In the EU, the IM can be an old state telecom that has been privatized. Sometimes a part of the company is also an ISP, but the accounting books must be separated. This type of deregulation works a lot better in some countries than others. The system is not perfect, but IMO it's a lot better than the one in the US.
This is more of a cultural issue. I bet in Germany the % of those paying would be a lot higher, unlike in the anglo-saxon counterpart countries.
SF Chron story:
The report is here: http://www.merit.unu.edu/publications/pb/unu_pb_2
Among the many recommendations is that "All Member States and other stakeholders should have the right to access public information made available in electronic format by the organizations and no one should be obliged to acquire a particular type of software in order to exercise such a right"
Also: "The Secretary- General should take the necessary measures to establish a data repository of UNESCO Free & Open Source Software Portal"
A summary is reported by the BBC here: http://http//news.bbc.co.uk/2/hi/technology/62706
A buddy of mine spared the tape from destruction and digitized it, I down sampled it to a form that could be posted online and the rest, as they say, is history.
Be warned, once you watch it you can't un-watch it. Around the 7 minute mark the production goes from stale corporate Mission Impossible knock off to something... else entirely.
Link to full video:
Link to the 7 minute mark for the impatient: