Amusing and interesting all in one! Go read the article at the source but if you don't want to give Wired any page hits (or are lazy), I'll quote it below. The gist is that a magician, a practicer of slight of hand not the paranormal, got fed up with psychics and their tricks and ploys bilking the unsuspecting public so he offered up a cash prize to anyone that can prove their claim of supernatural abilities.
Our informal mission is to improve the love life of operators worldwide. -- Peter Behrendt, president of Exabyte