SPAM: Pay-Per-Click Marketing - How Relevance Leads to Results
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WordStream
WordStream writes "Pay-per-click (PPC) marketing is complex, collaborative, and iterative. It attempts to satiate three distinct [spam URL stripped] — People click on paid search ads more often than any other form of digital advertising. They don't mind being advertised to, but they want to be offered products that answer their questions and fulfill their needs.Engines — The search engines are forced to cater to searchers and advertisers simultaneously. The searchers comprise their user-base, while the advertisers provide them with their revenue stream. The engines want to provide relevant results, first and foremost, while offering a highly targeted, revenue-driving advertising channel.Advertisers — Advertisers are offered a unique means of putting their message in front of an audience who is actively seeking their product."
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