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Comment Re:Subject (Score 1) 307

The ads themself are completely static with no sound, no movement, and no tracking. Just static images served from the same server as our other content. From what I've seen a lot of medium size sites are this way. The small ones just slap google adwords on their site and are done. The large ones have all kinds of scary tracking stuff but many of the medium size sites actually have a salesman that sells individual ads, creates the ads, etc.. just like old school dead tree magazines.

Your site's ads may be static, but because you need to divert your user's attention away from your content to the ads, the ads will tend to use colours and layouts that catch the eye, which will annoy those not currently interested in buying the advertised product, those who don't want such desire to be enflamed, or those currently concentrating on your content (which may be about different topic, or may be giving more independent advice about the product category than the ads).

Plus compared to advertising sold by a 3rd-party exchange, selling yourself to advertisers creates a greater potential for advertiser influence over your content.

Comment Re:Subject (Score 1) 307

It kind of freaks me out that anybody actually thinks they should feel guilty for blocking advertising. I know I'm going to be way to the left of the majority here on this, but I see advertising as nothing more or less than corporate propaganda, often designed to make me feel bad about who I am and give me the impression that some companies product will make me feel better about myself.

Unless you're very wealthy or live self-sufficiently, smart shopping can make a non-insignificant contribution to your happiness. Yes, all ads spin, but do you have access to sufficient independent sources of advice to take their place, excluding media that uses ads to charge you for that advice? If not, you may still be relying on less intrusive forms of advertising, such as company websites and their search-engine listings, information placed at point-of-sale (not like your chocolate priming), classified ads (that don't surround media content, and can be easily perused on-demand), and targeted direct marketing (that you can look at and bin at your leisure).

Comment 1st-party ads (Score 1) 307

First party ads where the owners of the sites are held responsible for their content.

Yes, there are advantages to 1st-party ads. But be aware of their downside: The publication then has to have greater contact with advertisers to tout what the site can offer them, and to assure them of value-for-money. This takes resources away from editorial, and creates a greater risk that editorial will be skewed to make the advertisers happy.

Comment Re:The content stupid, not the spin dancing around (Score 1) 307

Slashdot already monetizes the site. People pay to get their articles posted here. Why do you think you see multiple posts from Mojokid (HotHardware), theodp, etc every day? They aren't getting there by merit.

Given that Slashdotters are renowned for not looking at TFA, I'm not sure that such product placement would be good value for money, except perhaps for the Google love the links would bring.

Comment The content stupid, not the spin dancing around it (Score 4, Interesting) 307

My goodness. About three-quarters of Slashdot users (or at least poll voters), don't bring them any ad revenue, other than the draw they may create for the rest through the content they donate. And the rest may see the ads, but unless they find them useful, they're ultimately worthless to consumer, publisher, and advertiser.

There is an alternative. Slashdot's content provides enormous value by providing a forum where people learn about products (among other things) — knowledge that affects users' purchasing much more than the ads around it, which spin by their very nature. How can Slashdot unlock the value inherent in helping people make decisions, without locking their content through a subscription, or by continuing the low-traction strategy of trading money for minor perks?

I propose (1), allowing Slashdot comments to be marked as helpful or very helpful, (2), allowing people to search, tag, and annotate all the helpful content they find across the Web and elsewhere, so they can use it to guide their purchases, (3), offer people cash rebates on their purchases, which when claimed provides an easy way for purchasers to indicate which content led them to that purchase (and ended up not being misleading), (4), paying these "helpers", both via donations from rebates (in return for Kickstarter-like perks — but there's no entry of credit card details), and well as via payments from the makers of the products that have been bought, in acknowledgement for the helpers' effective contributions to the sales (but unlike affiliate links, the helpers aren't involved in the sale, and they can still be rewarded just for pointing out flaws in an alternative product), and (5), allowing helpers like Slashdot to share some of this revenue with the users who created the helpful content, spurring better content, and growing the site.

There's also (6), allowing the same for non-market-related content, so Slashdot (and perhaps the comment author) can get a rebate donation for an interesting post about physics.

Comment Re:Turn Them Off (Score 1) 125

Yeah, virtual desktops are great, and my set-up is similar to yours, with keyboard shortcuts to switch between them, each VD with a task focus that I keep constant (general terminals, ssh, browser 1, IDE, development terminals, browser 2, email, video, etc.)

One thing that the NVIDIA Linux driver can do is have each monitor be a separate X-screen (no Xinerama connection). This means you have a separate set of VDs on each monitor, so if there are five on each, you can use keyboard shortcuts to easily display 25 different combinations of content without moving or minimizing windows.

Comment Not Just TV (Score 1) 307

There's a glut of all art. Why? I think:

  • Affluent generations told "do what you love" are increasingly choosing the fun of art rather than the slog of jobs with better prospects.
  • Art is a path to fame, made more attractive by the growth in celebrity culture.
  • Technology has made it cheap and easy to get a start in the arts.
  • A larger population naturally creates more of everything, including art, and modern distribution means it's all available to everyone.

Comment Re:Not a new idea (Score 1) 389

Actually, there's a better place for this. New Hampshire has a range of mountains known as the Presidential Range. Mount Washington is probably the best known of these. There are several peaks in this range that don't have names associated with Presidents (or patriots like Samuel Adams and Benjamin Franklin).

Two interesting facts about Julian May's Galactic Milieu science fiction books from the 80s/90s: (1) In the first, published in 1987, a character wonders why one of the peaks in the Presidential Range was named Mount Clinton. And (2), A prominent snow-bound planet settled by North Americans is called Denali.

Comment Re:Advertisers, worry about security? Get real (Score 1) 259

Keyword is mouth. Not internet. I may be old fashioned, but I still talk (open my mouth, words come out) with relatives and friends, people I can (usually) trust.

I for one don't have a ready and willing pool of friends and relations who are experts in every category of product and service. And when I help others, it still usually requires research, research that eats time and makes use of ad-supported sources.

Comment Re:Advertisers, worry about security? Get real (Score 1) 259

The old, trusted word of mouth. The best advertising invented.

WOM is great, but it's (a), limited, though the Internet has greatly expanded our sources of WOM (but usually via ad-supported websites), and (b), anecdotal—professionals have the time and resources to better check products out, as well as to pool, format, and summarise individual consumer opinions to make them more digestible.

And why would you need someone else help you buy? Are you so stupid that you don't know what you need? Do you need help when deciding what food/clothes/housing/car you buy?

Yes, no man is an island. Other people know more than me about some things, so I make smarter choices with their help. I don't want my only advice to come from those with a stake in the outcome, which is what advertising is.

Comment Re:Advertisers, worry about security? Get real (Score 1) 259

If media placements are a bad form of advertising, what's a good way to help us buy? There's demand-driven advertising, like company websites, but you still have to deal with spin. And there's the professional purchasing assistance media you mention, but how do you fund it if not by interrupting the facts with spin, or by putting spin into some of the content? Subscriptions & micro-payments — who'll pay? Affiliate sales— turns the media into vendors.

The life of a repo man is always intense.