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Apple

Submission + - Apple's biggest fans are older consumers->

SternisheFan writes: "Older customers are now Apple's biggest fans, said a brand perception measurement company Friday, citing shifting demographics that indicate the company's appeal to the young and technology-enamored has been slipping. The finding from U.K.-based YouGov also puts into context recent television ads that were loudly panned. "Now that adults 35+ have a higher perception of Apple, it may make sense that the 'Genius' ads were airing during the Olympics, where the prime time audience is easily over 35 years old," said YouGov in a blog post. "It appears that the 35+ demographic, which includes [Baby] Boomers 50 and over, may need more product hand-holding than the younger group --hence the Genius [ads].""
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Politics

Submission + - Mitt Romney chooses Paul Ryan as VP Runningmate

fl!ptop writes: At 7:04 this morning, the GOP candidate's campaign tweeted: "Mitt's choice for VP is Paul Ryan". The official announcement is scheduled for 9:05 am in Virginia at the USS Wisconsin which is, maybe not ironically, the state that Ryan represents in Congress. Does the choice of a very fiscally conservative running mate signal that Mitt is committed to fixing the U.S. economy, or is Ryan a bad choice because he seems to
have more brains than political sense?

The only function of economic forecasting is to make astrology look respectable. -- John Kenneth Galbraith

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