That is funny and actually true for many audiophiles. The burn in myth.
But i find it interesting that no one called out ars on their shoddy experiment. If you are going to bother going through a scientific ish experiment, at least do it in a better manner.
Someone who buys a "high performance part" would be doing it on a system with other components that are well built. DACs and preamps and power amps and sources with well built power supplies, components with matching impedances, high quality speakers or headphones that offer neutral and accurate audio reproduction. Such as Sennheiser 800s or even studio monitors.
And you use well mastered and well recorded audio that has enough instruments, enough detail, enough dynamic range, enough variety - that you are testing accurately and comprehensively.
If you are going to test a high end car part for example, no matter how hokum it sounds, you will still test it on a high performance car, on a track, and driven by pro or amateur racers. In other words, enthusiasts.
You will not likely put the replacement part in a corolla and ask someone to drive it on neighborhood lanes.
Apologies for the car analogy. But i find it disingenuous that no one has sarcasm and derision when people spend stupid money on cars, parts, components, etc. And there are ricers and there are serious performance enthusiasts, and there are people who will pay a million for a vintage.
But there is a special kind of sneering that happens only with high end audio equipment. I submit that there is a lot of snake oil, as it is in many other pursuits and hobbies as well. But getting accurate audio reproduction is extrely difficult and fiddly. The component setup is extremely fragile in terms of how small inocuous component changes do make audible differences. Good or bad. And that is what some take advantage of.
You can choose where you want to draw the line.. i.e. how much of an enthusiast you want to be. But as in other pursuits, for the true enthusiast, there is often no point of diminishing return. There is only the pursuit.
So be gentle, please!