This is all pretty dumm IMHO. There industry has self-policed pretty well today. Additionally, broadband delivery is becoming increasingly competitive (FTTH, Wimax, cable, fast copper, city wifi, etc., DSL). No it is very dumb.
All this regulation is around protecting future changes that might happen to the internet. The reality is that the FCC should not even be empowered to interfere with the internet (their previous attempt was barred from the courts).
If substantial problems do start to pop up (IF), then congress should legislate something to fix it. That day has not come