Perhaps the difference in this case is that that example involves the person having a business relationship with the bank and interacting with the teller, voluntarily giving their name for the person to connect to the face.
What is being considered and fretted over here are such events as the following lovely bit of near-future (possibly not) fiction...
It was a lovely day as Jack Smith strolled down the street. He glanced at the sign on the bus stop as he passed by and the sign, recognizing who he was, displayed advertisements for fresh strawberries at Hole Dudes Market. He never shopped there, but he did buy strawberries at Wallyworld every Monday, so they knew.
There was a buzz from his smartwatch and he glanced at his wrist. WatchU sent email informing him that the bus he normally took had broken down on the interstate and he should turn left at the next light to grab a different bus. It would only make him get to work ten minutes late instead of thirty. Oh, and they'd already emailed his boss to let them know he'd be late. Wait... Who was WatchU? He'd never signed up for such a service. Besides, he was taking a day off today and heading somewhere completely different. Why did they email his boss? Well, because they knew.
Shrugging the thought aside, he tried to enjoy the day. Thinking about strawberries, his mouth started to water, so he headed into Samba Juice for a smoothie. It was a new establishment that he'd never been in before, so he wanted to see how it stacked up against other places.
"Hi Mr Smith!" the cashier said as he approached her, taking the cue from her register. "Would you like a Strawberry Stratosphere in mega-size today?"
"Um, sure," he said. He looked at her, unable to place her, and finally curiosity overcame him. "Do I know you?"
"Oh, we know all our customers, even if they are brand new," she exclaimed. "We're tied in to the system. Working a few bugs out though." She looked at the screen and blushed. "Oh, and a coupon popped up. When you head back to the Lover's Lace escort services, ask for Margarette. You'll get a discount on all personal services." They knew.
Jack winced at that and mumbled thanks, then headed to wait awkwardly for his smoothie. The cups had advertisements printed on them based on marketing data for the customers, and he was shocked to see a code to scan on his phone for half off bulk adult diapers. That was insulting! Why did they think he needed such a thing?! Ah... right... because the camera had seen him unloading a truck while volunteering at a retirement home. They knew.
So yes... Meat popsicles have limits on who and what they know and know about who. This system, as people want it, will have no limits.