Let me know if they ever figure out how to apply this bacteria to seed before planting or spraying after sprouting. Then they'll have something worth talking about.
Er, that's exactly what is disussed in TFA:
"The process that Cocking developed, based on his discovery, is known as N-Fix. It involves covering seeds in a non-toxic coating that contains the bacterium. As a seed sprouts and the plant grows, the bacterium enters through its roots, and ultimately ends up in every cell of the plant. This means that every one of those cells is capable of fixing nitrogen from the atmosphere – just like sugarcane does."