Since there's so much confusion about the differences between RT, Phone, and desktop versions of our OS, let's just call them all by the same name. That will simplify things. Worked for Admiral General Aladeen.
I can't think of a thing microsoft has done in the past few years that aren't one of these:[..]
B. Rebranding an existing product(so many times)
Attention-deficit-rebranding so that no-one knows what the **** is what has long been an apparent obsession with Microsoft, and going by this story, they don't seem to be improving.
I already posted this elsewhere a couple of years back and re-posted it at least once on Slashdot- but no point reinventing the wheel so:-
This is the same company changed the name of its "passport" service a ludicrous amount of times:-
"Microsoft Account (previously Microsoft Wallet, Microsoft Passport, .NET Passport, Microsoft Passport Network, and most recently Windows Live ID)"
I'd have said that MS's stupidly confusing naming is marketing-over-clarity, but *it's not even good marketing!!* I bet the man on the street doesn't have a clue what MS's constantly-changing brands-of-the-week are supposed to mean to him anyway, beyond being a confusing and counter-productive mish-mash of pseudo-terminology.
The quintessential ironic example of how MS just don't get it was their (then-)latest media-player compatibility scheme called "Plays for Sure" which obviously implied Apple-style "no brainer just works" straightforwardness. They proceeded to totally undermine this by renaming it to tie in with "Certified for Windows Vista" (which also encompassed other schemes) and launched a separate, incompatible DRM/compatibility scheme for their now-defunct Zune range. Does anyone know (or care) what MS's attention-deficit clusterf*** of overlapping brands are supposed to mean?!
Further thoughts on this are that it may be a reflection of Microsoft's internal political structure and culture, and power struggles, with every newcomer needing to stamp his or her identity on the product, regardless of whether that's beneficial. Either that and/or the environment is conducive to horrendously expensive branding and marketing consultants topping up their cocaine money by suggesting rebrandings at regular intervals- again, regardless of whether it's really needed or not.