Filed under: Wireless, Networking

As if blanketing the rim of the River Thames with WiFi wasn't good enough to get us out of the office and into the park, the Evening Standard is reporting that the whole city of London will soon becomes "Europe's biggest wireless internet hotspot." As expected, some 130 base stations will be arranged in a sophisticated mesh networking setup, which will span "the entire Square Mile," subsequently giving about 350,000 employees in the area access to unadulterated wireless internet. Wireless gurus from The Cloud are working in conjunction with city officials to tie off the final steps, and while initial coverage areas will dwarf Soho and Barbican City, the map above shows just how broad the service could get. Unfortunately, this edition of citywide WiFi will not come gratis, as users who plan to take advantage will be kindly asked to fork over about £11 ($22) a month for access.

[Via Inquirer]

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There's an interesting, if not altogether surprising, article written by a professor who recently did a study on "cumulative advantage" which suggests, effectively, that popularity begets more popularity. On its own, this shouldn't surprise anyone. We all know that once something starts to get popular, word of mouth discussions and just the fact that people tend to hear or see that thing more often tends to expand the market even further. The study done by the researchers suggests that there's quite a bit of randomness involved. They found that hit songs tend to become hits almost by accident (which probably won't make the folks at Hit Song Science very happy). Basically, once a song catches on, it tends to snowball into popularity -- whether or not it's actually any good. As the author notes, this has many different implications.

One implication that isn't discussed in the article is that this actually supports the idea that giving away content for promotional purposes is a very important strategy in developing a brand. The results of the study suggest that obscurity is a major force in killing the prospects of just about any creative work -- and the real trick is to promote the hell out of content until it starts to catch on. So, if you're trying to grab attention, why not give away the content to build up the name and make it easier for the content to gain the necessary popularity to hit that tipping point where popularity snowballs? At that point, plenty of new business models are apparent, because now, as the creator of a "hit" you're in demand, and there's only so much of you to go around (basically, access to the hitmaker is a scarce resource, while the content the hitmaker makes is not).