The 2023 National Customer Rage Survey found that the percentage of American consumers seeking revenge for customer service hassles had tripled in three years.
This is consistent with what I've seen on Facebook. For the uninitiated- Facebook long ago decided that seeing what our friends are up to wasn't good enough, so they cram sponsored slop into your feed. Picture the comments section here, it's all /. users posting, right? Well imagine if the powers that be added replies to comments, only they're sponsored. So we're talking about 'Right to Repair', or something like that, and somewhere in the middle there's a post about custom paint jobs for John Deere tractors complete with a link on how to get YOUR tractor custom painted! Obnoxious? Fuck yes. BUT... there is an interesting perk, here- That comment can still be moderated. Even better, anyone can reply to that paid-for thread to tell them to f-off! Never had that ability with banner-ads!!
That's basically what FB is doing. So in my case, for example, I'm still super pissed at T-Mobile for reasons I can share if anyone cares. And since I once searched for T-Mob's Customer Support Facebook's Algo thinks I'm a fan of theirs. Soon T-Mob's sponsored posts started appearing in my feed. Not only can I reply to those sponsored posts, I can click 'like' on them... or even better, click the 'Angry' icon! When one interacts with a sponsored post FB actually shows you MORE of them. And that's where I'm actually seeing people engage in 'revenge for customer service hassles'. When T-Mobile pops up in my feed there are already other people there who have clicked the frowny 'like' and posted about their horror stories with doing business with them. They're trying to alert others to the perils of doing business with them.
One hilarious side-effect of FB's approach to monetization is now T-Mobile is paying to show me specifically their sponsored posts because of my frowny-face engagement. Normally I want an ad-free experience but this one is funny because I've told them I'm never returning as a customer, they're wasting their money! Ha ha!
Not something I expect to last forever, but I am seeing people find creative ways to get back at these companies for screwing them.