Comment Re:And nothing of value was lost (Score 5, Informative) 30
I think they expected that since they had paid to purchase the game, they would be able to play that game for as long as they cared to, i.e. same as the deal you get when you purchase a book or a DVD.
You can argue that they were wrong to expect that, but that's the usual way of thinking about items that you buy, so that's what people (who haven't yet thought through the implications of software shrink-wrap licensing agreements) naturally expect.
If being able to play the game perpetually isn't a viable business model, then perhaps the publisher should be required to specify up-front how long (at minimum) they will guarantee purchasers access to the game; that way nobody will be surprised when their access goes away, because they understood the time-limit on what they were purchasing before they made the purchase.