Nope. I could afford to buy a Mac if I wanted one. My wife is free to get a Mac if she wants one. I could also use Linux if I wanted. I go back and try it again every few years to see how it's coming along. I stick with Windows because I like it better than the other options. Lots and lots (most) of people are just like me.
The little upgrade thing in the system tray is hardly in your face. It's no more noticeable than the Action Center flag yet I often see it with active messages and people just don't seem to care. I've talked with many users that were eager to try Win10 and like what they see.