More likely UAC, because you are the demons when it comes to towing around a gigantic rock.... I suppose.
Okay okay, yeah the cost of doing all of this the first time is unlikely to be profitable. However, the first time doing stuff like this hardly ever is in the immediate short term. Think about our first missions to the moon, just the technology we got in the process of those initial missions made future missions possible because of the amount of spinoff of new ideas from this one endeavor. If they manage to accomplish this, regardless of the outcome, I think it will be a major change to the world as a whole.