The marketing spin has been incredible, specifically over the last 5 years against plasma, somehow the entire "LED vs LCD" thing managed to paint the LED lit panels as the definitive display technology (those of us who understand colour depth, contrast, banding and just plain old "moving nicely" / refresh rate know this is simply not the case)
I managed to pick up earlier this year the second best display in the 2012 / 2013 (ST50) series, 65" - I love the thing, apparently the last Panasonic the ST60 has display lag, bad for gamers- however that could be unfounded and surprising for a plasma.
So for those of us that detest LCD screens (and that's mostly the plasma buyers and video enthusiasts) - we all best hope the OLEDs take off. I finally did some actual research for about 8 hours a few months back to get a better understanding of OLED and yeah ok, I finally get it. We've got a plasma and CRT killer here, finally (LCD and LED were never in the running) the blacks are incredible, the colour range is apparently larger / wider than what the high end digital video cameras can even capture for film, the refresh rate is in the tens or hundreds of thousands of times per second (?!) it's also the thinnest and it uses little power. Viewing angles astonomical, Burn in is a potential issue (slowly getting better) and overall display life is also a potential issue (again, slowly getting better)
We finally have one available to actually buy, in TV form (55" OLED in Korea is now on sale, a measly $10,000) - but considering it's a new tech, I'm actually surprised it's that cheap.
My guess is that in ... around 5 years, we'll see 70 / 80 / 90 / 100" OLED displays for about 2 to 6k$ - same old premium price for the big HDTV boys budget who can afford a new toy.
I do hope to see them on PC desks eventually too. LCD / LED movement is horribly grainy and nasty, I just can't deal with it.
(One more thing, I'd heard Panasonic was doing a joint research lab with someone to move to OLED? So perhaps their days as a premium display manufacturer are not over)
Either way, hope my Panasonic doesn't die for at least 3 or 4 years.