The article (past page 1) is NOT about Cool Shot. Cool Shot is addressed on page 1, page 2 is primarily about Ghost Heat, and page 3 is about Third Person View and the many, many, many reversals of previous commitments that PGI has now made.
If you want to make a widely-popular shooter set in the MW universe, that's FINE. Really, it is. It's been done dozens of times.
But if you want to make something special, something sim-like and first person, and leave out the pay to win elements, then you need to DO that, and NOT backtrack or change your mind when the funds get low!
You die the hero or live long enough to see yourself become the villian. PGI lived too long, they outlasted their own ideals.