Comment Re:How does this differ from Truecrypt? (Score 2, Informative) 252
Assuming your last comment wasn't a rhetorical question, you already know the answer to this: Because the perceived value-add of selling an encrypted drive allows them to charge more than simply bundling TrueCrypt with a bog-standard USB drive. The public justification would be that their software is easier to use (and, if they're feeling particularly full of themselves, more secure).