That site isn't that complicated and there's nothing new and innovative on it. If they brought in the right people and busted ass for a few weeks they could have an open source alternative built and tested.
Oh, ok, a few weeks? My largest project was orders of magnitude smaller than this project and you couldn't even complete testing in a "few weeks". I don't think you have any clue the complexity of this project or time required for large/complex projects.
Yes, people sometimes mispronounced it, but that is due to ignorance
Actually, the ignorance is people that aren't aware that it was originally called SEQUEL and then renamed to SQL. There have been various products over the years on various platforms with the SEQUEL name (80's and early 90's). The pronunciation has been both ways, although as time goes on there are many people like yourself that just aren't aware of the history and other pronunciation and so it continues to fade.
With your bare hands?!?