Comment Re:Meh (Score 1) 351
I just don't engage with advertising, because I do feel I have better things to give my attention to. I run Ad Block, Ghostery on the web, I mute ads on live TV, I skip ads on recorded TV. If an ad is unavoidable (e.g. live radio stream), chances are good that it will trigger a channel change.
If I want some product, I'll research it myself. Advertising is very unpersuasive. In fact it's likely, in my case, to have the opposite effect, especially if it's unsubtle, repetitive and annoying.
I accept advertising exists as a way for content production to get paid for, but that really reflects the lack of imagination of the prevailing business models. We are in a transitional period - I beieve that in future there will be more subscription and pay-per-view based stuff and that will slowly edge out advertisment funded content. So make hay while sun shines advertisers, because people are turning away in droves.
If I want some product, I'll research it myself. Advertising is very unpersuasive. In fact it's likely, in my case, to have the opposite effect, especially if it's unsubtle, repetitive and annoying.
I accept advertising exists as a way for content production to get paid for, but that really reflects the lack of imagination of the prevailing business models. We are in a transitional period - I beieve that in future there will be more subscription and pay-per-view based stuff and that will slowly edge out advertisment funded content. So make hay while sun shines advertisers, because people are turning away in droves.