Comment No publicity is bad publicity (Score 1) 124
Does it ever work?
Let's find examples of it working, and let that encourage more companies to engage over twitter. Because the common thread here is these are all companies that deserve criticism.
I would submit that whatever gets people talking about the company or brand or candidate is all good, whether it's positive or negative.
No one reads through all the actual buzz. They just see "instances of #hashtag is TRENDING!"
What's more, the group's Facebook page is almost guaranteed to be a honeypot for all of the trolls against it. And if they're all happily trolling away at the group's Facebook or Twitter page, then they're likely sitting back smug thinking they've made a "difference" by airing their opinions and not actually out there harassing the group's actual customers or fanbase. Just paw through at any politician's Facebook page or comments on their posts, it's an endless stream of vile drivel. Does anyone who actually likes the candidate care or bother to read any of that? No!
My first-hand experience reading through that kind of thing occurred while contracting for MS Flight. "The killers of MSFS!", the fanboys would proudly proclaim, making personal threats against the manager in charge for trying to figure out how to get one of MS's first free-to-play model games to work (and also one of the first to transition from GfW Live to Steam). Meanwhile, the people who actually bothered to play the game for what is was... a gentle, accessible reboot of GA flight sims circa 1994, really seemed to enjoy the (limited) experiences it provided managed to play online mostly unharassed by any of the crowd spouting vitriol in the public forums. So it worked out pretty well (well, except for the part where the dev team got axed for the second time because they weren't making enough money from DLC). But it could have been worse!