Comment Two-factor auth. Buy some cheap Yubikeys (Score 1) 142
The Feds always look for the most expensive option. They'll end up with pricey battery powered hardware tokens when they could look at cheap Yubikeys.
I disagree with your interpretation of the advert. It's not that Apple were saying they don't make a PC, it's that there are PCs and there are Macs.
A bit like saying do you want a phone or an iPhone, do you want a fizzy drink or a Coke.
It's demonstrating their brand as above the average.
b) It's worth encrypting everything. This protects your data not only from the spooks, but from gmail/live/your ISP/whatever free client you may use.
If you want to put yourself on the map, publish your own map.