He is making the assumption that IBM is concerned with a sales drop. For the last decade and a half the only thing their awful management has cared about is executive compensation. Even after this year's awful earnings the genius Ginni said 'the results prove our strategy is working', and lo and behold they voted themselves bonuses today.
Actually last year bonuses were forgone amid lower profits: BBC.
According to Google, the information from Baseline will be anonymous, and its use will be limited to medical and health purposes. Data won't be shared with insurance companies.
Given the revelations from Snowden I see no reason to trust Google or any other large American company.
It's a naive, domestic operating system without any breeding, but I think you'll be amused by its presumption.