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Comment Consumers pay (Score 5, Insightful) 328

Obviously Netflix will just pass the cost on to its subscribers (where else would they get the money from?). It's very unlikely they'd implement this as a surcharge for their Comcast subscribers only (I wish they would, but I expect their contract with Comcast prohibits it), they'll just absorb it into the single subscription price. So in fact non-Comcast customers will effectively be indirectly paying Comcast to subsidise other users' access.

From an engineer's point of view it's all baffling (Netflix and their customers are both paying for a certain amount of bandwidth, so where's the need for anything more?), but when you view it through the lens of capitalist incentives it all makes perfect sense.

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