Comment Re:Pipe Dream... (Score 5, Interesting) 74
Many scientists do. As well as the expensive options like PLoS, there are many who just publish on their own blogs, or use tools like arxiv. At the moment, though, the credit structures don't acknowledge the cheap options, so we have to pay for the more expensive process, whether before or after.
Scientific publishing is on a knife edge at the moment. There is a lot of flux in the system. I hadn't heard of ReadCube -- there is also Mendeley and Zotero which offer good reference management capabilities. Then, in terms of journals which are, or are about to appear, there is Elife, F1000 Research, PeerJ. Then there is Figshare which is also NPG now. It's quite an interesting time. Some very big names are going to crash (Elsevier is kind of high on that list of possible losses; fingers crossed Springer goes as well).
The risk is, and I think it is a very real risk, is exactly that what this article suggests. We end up with iTunes; a single, dominant publisher who can define the publishing model, control the sytem regardless of the other stakeholders. It has happened in many other areas: google, facebook, amazon are all obvious examples.
I dislike the status quo intently, but this does not mean that replacing will necessarily produce a better result.