I don't care if anyone tracks my preferences or shopping history. What I care about is; 'Is that information "Personally Identifiable"?' In other words its not that they know what I do, its do they know, specifically, who I am.

I am all for research and marketing to tune products and advertising, but they don't need to know my name or various identifiers to do it.

I thought they determined that this was about more than shifting floor mats; that there is a legitimate problem with the software. You could experience this problem WITHOUT floormats in your car.

I don't drive a Toyota and if I did I could not afford one new enough to have this problem anyway.

http://www.vbulletin.com/

Its not an easy sell but IT and more so security is an insurance policy. If you can demonstrate the cost of a failure or loss due to lack of IT and or security it is a lot easier for bean counter to swallow. I have always wanted to ask the guy who is trying to cut my budget if he carries health insurance. Because if he really follows his logic he could not possibly justify the cost.