Comment Re:Sounds impressive, but is it? (Score 1) 83
Except that the fine is only part of the penalty. They are also required to offer to buy the car back from every person which would equate to $1000s of losses on every vehicle, with some of those vehicles having a premium placed on the buy back price, fix the vehicle, and then pay the fine. Overall this will hurt a huge amount.
In total we are talking close to 2 million vehicles. If you assumed 50% buy back rates, assume $500 per car costs to buy back, $500 to rectify problem, $1500 to get the vehicle back into the market you are starting to look at seriously high costs. This one incident alone could wipe out over $2 billion dollars.