Comment Re:Not so sure about this... (Score 1) 252
The key will be creating demand for security with consumers. Once they realize it is important they will look for it, and companies that fail to deliver will suffer as a result.
I like the idea, but I'm skeptical. I feel like security is too similar to, say, sturdiness of furniture -- like a hardwood wardrobe; it is not reasonable to expect the silent hand of the free market to understand why mortise and tenon joinery is worth the price compared to pocket screws, even on high end furniture. So my Dad's incredibly nice hardwood bedroom set that I just moved is already falling apart. Security, like quality construction of durable consumer goods, has an actual market price below the theoretical free market price if there were ideal consumers.
Even if it didn't, I think security has characteristics of an externality. Poor security leads to a fertile breeding ground for burglars, much as lack of immunization creates a breeding ground for disease. If that is true, good security should be socially rewarded and poor security should be socially punished -- even if each transaction were long-term rationally self-interested and well-informed.